The Hard Truth About B2B eCommerce

Episode 105: Bill Mirabito, Partner at Chameleon Collective (Live In Boston!)

October 11, 2023 Isaiah Bollinger Season 6 Episode 5
The Hard Truth About B2B eCommerce
Episode 105: Bill Mirabito, Partner at Chameleon Collective (Live In Boston!)
Show Notes

We did a special episode 105 live in Boston at our annual Digital Commerce Today event with guest Bill Mirabito. Bill is a partner at Chameleon Collective, and veteran in the eCommerce industry. We discuss why B2B eCommerce often lags behind B2C eCommerce and how companies can use modern tools like iPaaS and other technologies to catch up faster. Sales reps and technology departments need to come together to bring eCommerce to the forefront of legacy B2B organizations.