The Hard Truth About B2B eCommerce

Omnichannel Marketing For B2B eCommerce With Kenneth Gray

February 23, 2022 Isaiah Bollinger Season 4 Episode 3
The Hard Truth About B2B eCommerce
Omnichannel Marketing For B2B eCommerce With Kenneth Gray
Show Notes

Our latest guest, Kenneth Gray, is the owner of Grayt Media LLC, a Digital Marketing agency with the mission to scale revenues, boost brand awareness, and enhance the user experience for their customers. We discuss how modern B2B marketing requires so many touch points and channels to be effective such as Linkedin, Google ads, SEO, email marketing, and even in-person events and direct outreach. Kenneth talks about the best ways to deploy a multi-channel strategy to address many channels at once.