The Hard Truth About B2B eCommerce

Scaling A B2B eCommerce Marketplace With Gil Bar Lev - CEO of HomeRoots

June 22, 2022 Isaiah Bollinger Season 4 Episode 12
The Hard Truth About B2B eCommerce
Scaling A B2B eCommerce Marketplace With Gil Bar Lev - CEO of HomeRoots
Show Notes

Gil Bar Lev eCommerce career goes back to the early days of Toy's R Us and Amazon! Fast forward 20+ years and he is now growing a B2B marketplace called HomeRoots that is tackling the complexity of the furniture industry. Furniture is highly complex and is currently difficult for businesses to get into their hands at reasonable B2B prices. HomeRoots solves this by taking international companies and directly bringing their products to US-based businesses. We talk about how to solve the complexity of B2B at scale and what it takes to grow a marketplace.