Brian Lombardo, SVP Channels and Partners at Unilog, has been in B2B distribution for nearly three decades now. First at a major distributor, then at Infor, a leading distribution ERP, and now at Unilog, a B2B eCommerce platform. We talk about the challenges of getting distribution onto eCommerce and how to overcome them with product data, erp integrations, and unifying culture with salespeople. Brian and Unilog have worked with both small and larger distributors and continue to innovate in B2B eCommerce with their platform Unilog which can provide product data, PIM, and eCommerce.