The Hard Truth About B2B eCommerce

How To Leverage Retail In B2B eCommerce

August 10, 2022 Isaiah Bollinger Season 4 Episode 18
The Hard Truth About B2B eCommerce
How To Leverage Retail In B2B eCommerce
Show Notes

Tim Swindle is the CEO of Paddle Smash, a new CPG company. He previously exited a software company another CPG company he founded. Tim has extensive experience leveraging retail and using B2B sales to grow a business. We discuss the mix that retail plays in business and how to properly mix retail, eCommerce, and other channels. We believe a mix of channels is best and using eCommerce to facilitate those channels can be extremely effective and a huge competitive advantage.