The Hard Truth About B2B eCommerce

Episode 84: Arno Ham, CPO at Sana Commerce (ERP First eCommerce)

November 16, 2022 Isaiah Bollinger Season 5 Episode 4
The Hard Truth About B2B eCommerce
Episode 84: Arno Ham, CPO at Sana Commerce (ERP First eCommerce)
Show Notes

Arno Ham has been at Sana Commerce for over 17 years and has seen the evolution of B2B eCommerce firsthand. Sana Commerce has developed into a robust B2B eCommerce provider for distributors, brands, and manufacturers looking to sell online that use Microsoft Dynamics or SAP. They have an ERP-first approach that allows them to use all the ERP data in real-time on the frontend of the eCommerce store, which is critical for B2B eCommerce.