The Hard Truth About B2B eCommerce

Episode 89: Justin King (VP of B2B at Salsify & King of B2B Commerce)

March 08, 2023 Isaiah Bollinger Season 5 Episode 9
The Hard Truth About B2B eCommerce
Episode 89: Justin King (VP of B2B at Salsify & King of B2B Commerce)
Show Notes

Justin King started his career 20 years ago doing ERP-based eCommerce projects for B2B and B2C organizations. Eventually, he realized there was this massive knowledge gap in B2B, so he started his own B2B eCommerce website to educate the industry. Over time his knowledge and expertise took off and he became a top consultant for major B2B companies to adapt to eCommerce and is currently the VP of B2B at Salsify.