Tim Bucciarelli has spent most of his career on the merchant side in eCommerce. Over the last 3 years he has joined the agency side at Ironplane helping merchants with eCommerce. Ironplane focuses on Magento and BigCommerce which often lead to B2B merchants. We discuss the challenges agencies face when trying to help merchants with B2B eCommerce such as discovery, architecture, and overall B2B eCommerce adoption.