Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learning to deal with this complexity in eCommerce can lead to better B2B eCommerce results.
Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learning to deal with this complexity in eCommerce can lead to better B2B eCommerce results.