The Hard Truth About B2B eCommerce
This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
The Hard Truth About B2B eCommerce
Episode 95: Mark Brohan (B2B eCommerce Growth In 2023)
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Mark Brohan is the Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark has compiled the most comprehensive B2B eCommerce research and data on the top eCommerce businesses in B2B. Mark has seen the tide turn in which leadership is now embracing B2B eCommerce. It is now the challenge of implementation and success that is causing organizations to find challenges. With the complexity of multichannel, B2B eCommerce now requires even more capabilities than ever before.
