The Hard Truth About B2B eCommerce

Episode 118: Alex Back, CEO of Couch.com & Furniture Expert

• Isaiah Bollinger • Season 6 • Episode 18

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Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learning to deal with this complexity in eCommerce can lead to better B2B eCommerce results.


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